For women of a certain age, the dolls have always been stand-ins for ourselves-and there's nothing more relatable than a girl reminiscing about trying the original Four Loko at a house party in 2010 one moment and attending an abortion rights protest the next.įor the cocreators of the Hellicity account, politics is in their DNA: The pair met while working on a youth vote campaign years ago. In recent weeks Molly and Kit have become political symbols in their own right, appearing on protest signs with one of coined phrases: “American Girl I wish I wasn’t.” American Girl dolls as political avatars makes sense. There's influencer-celebrated cafés and dozens of American Girl films-one of which starred future It girl and now noted SCOTUS hater Olivia Rodrigo. There are now 146 dolls for children (and, clearly, full-blown adults) to choose from. After Mattel-the same company who owned its biggest rival, Barbie-bought the brand in the late ’90s, the American Girl Doll Cinematic Universe evolved into a hard-to-tame beast. The 18-inch-tall dolls, with their flaccid kneecaps and overly detailed lore, kick-started a revolution in the toy community.
Girl imeme series#
Each experienced girlhood in a different period of American history, and were accompanied by a six-book series (sold separately, of course) detailing their entire life stories. “The Venn diagram of Girls-and I'm saying that with a capital G to emphasize it's less on gender and more on vibe-who follow the account and the Swifties is almost a circle.”Īmerican Girl launched its first three historical dolls in 1986: Kirsten Larson, Molly McIntire, and Samatha Parkington. "I love all 180,000 of my unmedicated bisexuals,” Adair jokes. This niche audience uses the term “ girlboss” ironically.Īdair and her cofounder (who chooses to operate under the shroud of anonymity because of her profession) have their own ideas of who makes up their nearly 200,000 followers. She has a funny story from her time on dating apps, and she may take THC gummies to go to bed after a long day working a corporate job she hates. If I were to guess, I'd say the average consumer of American Girl Doll memes is chronically online-probably a 20-something whose drink of choice is a Dirty Shirley. “American Girl, as a brand, represents nostalgia and identity.” “Folks love the AGD memes because there's a sense of community behind it,” explains Lydia B., who runs the account (a play on the American Girl Kit Kittredge). American Girl's Kit Kittredge is just one of many dolls in the brand's historical lineup, $115.
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